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Post by Azar

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Warning! This is NOT a review.

Hello APJers,

I just have to say it: There are way too many perfumes out there! The old ones never die and news ones seem to be born every six hours or so. The world is overpopulated with fragrance creations and, like the human population, the creation of perfumes seems to be out of control and perhaps even threatening the world as we know it. (Only part of my tongue is in my cheek.)

Can we be too productive? Yes I think we can and we are, in the real world and in perfume land. Many of us, myself included, in an effort to keep up with current trends, have amassed hundreds (if not thousands) of samples and huge collections of perfume. The passion for perfume is a most interesting habit in that the perfumista not only collects a thing but collects an experience as well. While collecting is fun and not inherently bad there is a tipping point where people begin to lose interest. To prevent market saturation perhaps IFRA should intervene and limit every perfumer or company to the production of one new fragrance – and one new ad campaign – per year? The resulting unused creative energy might be redirected toward solving the planet’s truly serious problems.

I, for one, have become so jaded and overloaded that it takes something very different to sell me a fragrance. Exclusivity does not have the appeal of, well, a rat’s ass and I have come to be inured to the images of gorgeous lithe bodies, the suggestions of power, fields of flowers, bouquets of roses, images of the sea that populate today’s video and prints ads. However…a couple of weeks ago, while working on my last post, I came across something that so piqued my interest that I almost fell victim to a new kind of clever advertising. I discovered the world of officially licensed movie and TV fragrances, in particular Sex Panther by Romane.

Sex Panther Cologne by Romane 2008

Sex Panther Cologne: The Un-Review

Photo Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Juniper
Middle: Lavender, musk
Base, Cedar, sandalwood

Sex Panther is a scent created as a pendant to a scene in the 2004 comedy Anchorman. The scene in the movie does a fabulous job of mocking the advertising and pretense associated with fragrance.

The video ads for the perfume take up where the movie left off and use comedy and novelty to sell what seems to be a rather ordinary fresh, woodsy fragrance.

After enjoying the Sex Panther fun I found that the television series Star Trek had also officially licensed several fragrances, namely Tiberius, Red Shirt, Sulu and Pon Farr. This was a whole new smelly universe that I had never imagined existed, but despite the promise of Pon Farr, I decided not to boldly go there and, in the future, try to avoid splitting infinitives whenever possible.

Now dear APJ pals, here are a few things that this inquiring mind would like to know: Do you think there are too many perfumes out there? Is there such a thing as the danger of over production? Have you experienced Sex Panther or any officially licensed fragrance related to a movie or TV series?

“Live long and prosper.” and remember that “60 % of the time it works every time!”

Azar xx

You’re welcome. Portia XXX