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Post by Poodle
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Once upon a time in the 80’s there was a girl who loved perfume. She really believed perfumes were magical. She saw the ads in the magazines and thought she had found her secret potion. It said that the nicest things happen when you wear it. The photo suggested if she wore it she’d soon be dancing cheek to cheek with a cute boy. The silly girl was me and I simply had to have Love’s Baby Soft. If I had it my teenage crush would notice me. I just knew it.
Love’s Baby Soft by Dana 1974
Photo Stolen Fragrantica
Fragrantica gives these featured accords:
Geranium, lavender, jasmine, rose, patchouli, vanilla, musk
Like many others I was wafting clouds of Love’s Baby Soft when I was a tween and young teen. I believed that it would transform me from dorky, shy wallflower to the girl the cute guy I liked would ask to dance. Sadly, it never seemed to work but I still kept spritzing and hoping.
(The ads for Love’s Baby Soft in the 70’s were actually rather creepy and I’m glad the ones in my Seventeen magazine were more about school girl crushes than pedophiles and Lolita. Honestly, I’m not sure what the heck they were thinking with those older ads. Who was the target audience for those? But I digress…back to crushes and magic potions.)
Love’s Baby Soft was that first perfume lots of girls got in their Christmas stocking. If you haven’t guessed from the name, Baby Soft is powdery. It’s a fluffy, flowery, pink cloud of a perfume. It seems almost silly to try to review it and pick apart the notes even though it’s a pretty scent. There’s rosy powder, soft florals, a bit of clean musk, and a slight plasticky note which makes me think there’s some heliotrope in it.
Photo Stolen Flickr
If you like Flower by Kenzo or other powdery florals there’s a chance you were a Baby Soft girl at some point. It’s familiar and comfortable. Compared to the fruity stuff aimed at today’s youth, Love’s Baby Soft smells far more grown up even with that baby powder note. I think it’s got a powdery feel similar to vintage scents but is by no means of the same quality. It’s cheap and fun. I still wear it and especially like to wear it to bed. If it were repackaged and renamed I think it would have a lot of fans. I think a lot of people secretly like it but hate to admit it because they think they’re too old for it. I say, wear what makes you happy.
Further reading: Now Smell This and The Awl
FragranceNet has $3.50/15ml
Love’s Baby Soft made me think perfumes could be magical even though I didn’t get that dance I’d hoped for. Sometimes I think I was just young and silly. Sometimes I think not much has changed. Perhaps there’s part of us that always seems to be searching for that perfume that transforms us and makes us feel stronger, prettier, confident. Did you have a magic potion when you were younger? Do you still wear it?
Poodle X