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L’Heure Bleue EdP by Raymond Guerlain 1912

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Hey there Perfumed Peeps,

Tonight I’m giving my fresh bathed skin L’Heure Bleue,  the modern EdP from Madeleine’s reject pile. I am totally ignoring my many other new frags for Madeleine’s unloved babies, they are seeing more wear time than anything else right now, even though I’ve still not finished opening bottles from my various travels this year. I am officially a TRAGIC, GREEDY, FRAG HOARDER!!!

L’Heure Bleue EdP (2011) by Raymond Guerlain 1912

L'Heure Bleue Guerlain FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Lemon, neroli, aniseed, bergamot, coriander
Heart: Bulgarian rose, carnation, tuberose, violet, cloves, ylang, orchid, heliotrope, neroli
Base: Vanilla, Tonka bean, iris, musk, vetiver, sandalwood, benzoin

There has been much talk of reformulation, IFRA regs etc, especially around some of our long term favourite and historical hallmark perfumes. L’Heure Bleue is a case in point, especially because last year was its centenary and that century has seen so many changes in fashion, materials and consumers taste. My oldest L’Heure Bleue in the collection only goes back to the 1980s and is an EdT. What happens on my skin with the modern EdP?

There is no denying that even in the 30 years across my L’Heure Bleue collection that it is changed. The opening is still definitively Guerlain, all sugared citrus candy and adding in the very slight spicy/herbal tinge. In fact for me the openings are the most similar part of the fragrance life. I can’t parse all the flowers for you but the bouquet is still gorgeous and beyond. Lighter, floatier, fluffier: the powders are silken soft and they waft gently in spring breezes compared to the heft and depth of the vintage. More floral and its lasting power is considerable less. It still has something glorious and fun, like eating PEZ in a bakery’s back alley. MMMMMMM

PEZ WikiCommonsPhoto Stolen WikiCommons

It has had some of it’s animalics and dirty back end amputated and towards the very dry down end in about 5-6 hours, depending, I get a very clean laundry musk that first wear surprised the freakin’ shit out of me. It is nice but not something I expect from a Guerlain, maybe a Body Shop. Really, it’s not offensive, just unexpected.

Wearing the current L’Heure Bleue is fear free. I find it polite and wearable in most situations and it has moderate to low sillage now, with good wear life. I will be interested to see how it changes over the next 30 years. If I am extremely lucky.If L’Heure Bleue was released today as it is currently I think we would love it and it would probably come out in the Guerlain exclusives line, especially with DIOR’s Milly-la-Foret and CHANEL’s 28 La Pausa being popular powdery releases by the big guns.

Further reading: Bois de Jasmin and Olfactoria’s Travels
Fragrance Shop has $74/75ml EdP
Surrencer To Chance starts at $3/ml EdP

Have you smelled any of the L’Heure Bleue formulations or strengths? Which is your favourite?
Till tomorrow, waft fragrantly,
Portia xx



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